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Build n BloomCase Study
Referral Agent

A referral history of zero.
Five hand-raises in nine days.

A startup Sydney SIL provider with no referral history installs the Referral Agent. The first nine days, documented.

15
manual replies
sent before install. None converted.
0
referral history
no placements, no coordinator network at go-live
5
hand-raises
support coordinators opened a conversation
9
days
from go-live to the fifth hand-raise

The situation before install

A startup SIL provider in Sydney. No waitlist, no referral history, no coordinator who had worked with them before. The founder handled all outreach personally: a phone, a Facebook feed, and templated replies to coordinator and family posts.

Fifteen replies had produced nothing. No placement, no referral, no coordinator who remembered the name a week later. The problem was not volume. The NDIS Facebook groups have a short response window, and the replies that land are specific and peer-to-peer. The templates were generic, too structured for the channel, and often too slow.

  • No referral history — no past placement a coordinator could ask about
  • 15 manual Facebook replies sent using templates. Zero responses.
  • Replies were generic and often too slow — posts had aged out of relevance before the reply went up
  • No systematic way to identify new coordinators or contact them at scale
  • No follow-up cadence — outreach happened when the founder had time

What the Referral Agent does

Monitor

Facebook groups and the coordinator list watched continuously. A relevant post is surfaced the moment it goes up — inside the window where a reply still earns a read, not after it has scrolled past.

Outreach

Structured 5-email cadence to coordinators who have not engaged. Personalised to their focus area and participant load. Runs without manual input once the list is seeded.

Route

Warm responses delivered with full context — coordinator profile, trigger event, conversation history. Provider enters the conversation ready, not cold.

Consent

A human approves every outreach message before it sends, and the agent never messages a participant directly — it surfaces the opportunity, a person responds. Inbound referrals don't enter the system until consent is recorded. The check is built in, not left to memory.

The first nine days

Day 0

Go-live

Agent configured with the provider's service regions and SIL capacity profile. Coordinator list built. Facebook group monitoring activated. Sequenced outreach switched on.

Days 1–9

Monitoring and outreach

The agent surfaces coordinator and family posts the moment they go up, inside the window where a reply still earns a read. Every first message references the specific post, acknowledges the placement being described, states one real credential, and makes a contingent offer. No templates.

Days 1–9

Reply routing

When a coordinator responds, the reply routes to the provider with full context — who the coordinator is, what they posted, what they asked. The agent builds the warm lead. The provider takes the conversation from there.

Day 9

Five hand-raises

Five support coordinators had put their hands up for a conversation — opened a conversation, asked about capacity, or asked for the referral process. From a provider that nine days earlier had a referral history of nothing.

The outcome

“The system did not make the provider more persuasive. It made them faster than the providers who reply slowly, and more specific than the providers who reply with a template. Coordinators do not hand-raise for the best pitch. They hand-raise for the message that reads like it was written by someone who saw their exact post.”

Build n Bloom — our read on what changed

At day 9: five support coordinators had put their hands up for a conversation. A hand-raise is not a signed placement — it is a support coordinator choosing to start a conversation with a provider they had never heard of nine days earlier. For a startup, that is the bottleneck broken. The agent keeps running, and the list grows as new coordinators are identified.

The guarantee on this install

A coordinator actively engages with your intake pathway within 90 days, or a full refund of the install fee. You keep the coordinator database, the outreach templates, the SC contact list, and everything built — regardless of outcome.

One-time install. No retainer required.

The Referral Agent is available as a standalone install.

Book your Operational Diagnostic

Free 30-minute session. No pitch before the diagnostic.